At the end of this course, learners will be able to:
1. Navigate the SPSS interface proficiently
2. Import, clean, and manage data sets within SPSS
3. Perform basic statistical analyses using SPSS
4. Interpret and communicate results
5. Apply SPSS skills to real-world research projects
| Course Status : | Ongoing |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 8 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Postgraduate |
| Start Date : | 20 Jan 2025 |
| End Date : | 30 Apr 2025 |
| Enrollment Ends : | 28 Feb 2025 |
| Exam Date : | 25 May 2025 IST |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Analytics |
| Exam Shift : | 1 |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
Week 1: Introduction to Statistics and SPSS
Week 2: Data Management and Data Presentation
Week 3: Descriptive Statistics and Normal Distribution
Week 4: Hypothesis
Week 5: Hypothesis Testing & Choosing a Statistical Test
Week 6: T-test Procedure and Chi-square
Week 7: Correlation, ANOVA and Regression
Week 8: Reliability & Validity Analysis
1. Anderson, Sweeny & Williams (2018) Statistics for Business & Economics, 13th edition, Cengage Learning
2. Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.
3. Field, Andy (2011) Discovering Statistics using IBM SPSS
4. George; D., & Mallery, P. (2020). IBM SPSS Statistics 25 Step by Step: A Simple Guide and Reference. Routledge.
5. Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010), Multivariate Data Analysis, 7th ed.,
Upper Saddle River, NJ: Pearson Prentice Hall.
6. Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2019), Multivariate Data Analysis, 8th ed., Cengage
7. Hess, T. J., Mcnab, A. L., & Basoglu, K. A. (2014). Reliability generalization of perceived ease of use, perceived usefulness, and behavioral intentions. MIS Quarterly, 38(1), 1–28
8. Ken, Black, Business Statistics for Contemporary Decision making, 9th edition, Wiley
9. Naval Bajpai, Business Research Methods, Pearson Education (2017)
10. Malhotra, N., & Dash, S. (2019). Marketing Research (7th ed.). Pearson Education India.
11. Sankaran, R., & Chakraborty, S. (2022). Factors impacting mobile banking in India: empirical approach extending UTAUT2 with perceived value and trust. IIM Kozhikode Society & Management Review, 11(1), 7–24. https://doi.org/10.1177/2277975220975219
12. Sankaran, R., & Chakraborty, S. (2023). Measuring consumer perception of overall brand equity drivers for m-payments. International Journal of Bank Marketing, 41(1), 130-157. https://doi.org/10.1108/IJBM-03-2022-0113
13. Sankaran, R. (2021). Data cleaning after survey collection. https://www.linkedin.com/pulse/data-cleaning-after-survey-collection-raja-sankaran/
14. Sankaran, R. (2022). Reliability measures (Cronbach Alpha) for scale items using SPSS.
https://www.linkedin.com/posts/raja-sankaran-1650a22a_activity-6999898747316965376-Hb8I
15. Zikmund, W. G., Babin, B. J., Carr, J. C., Adhikari, A., & Griffin, M. (2016). Business Research Methods (8th ed.). Cengage Learning.
Dr. Raja Sankaran (PhD IIM-Ranchi) is an Associate Professor in Marketing Management at CMS Business School, Jain (Deemed-to-be University), Bengaluru, teaching Research Methodology and various subjects in Marketing Management, International Business, and Strategic Management. He has over 3 decades (35+ years) of industry experience and teaching experience. He has held management positions with multinational companies (MNCs) in service delivery roles before moving to academics. He has published research papers in ABDC journals, Marketing Intelligence & Planning, International Journal of Bank Marketing, IIM Kozhikode Society & Management Review and others.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Score | Type of Certificate |
>=90 | Gold |
75 - 89 | Silver |
70 - 74 | Bronze |
40 - 70 | Successfully Completed |
<40 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
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