Customer Relationship Management

By Shainesh G | Indian Institute of Management Bangalore (IIMB)

Learners enrolled: 815

Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technologies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.

Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.

In this course, you will learn how to shift from a short-term customer transaction-based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

What you'll learn

The meaning and application of CRM
Benefits of CRM to companies and consumers
How to implement CRM best practices
The importance of bonding and building loyalty with customers
How to build long term customer relationships

Summary

Course Status :	Upcoming
Course Type :	Core
Language for course content :	English
Duration :	6 weeks
Category :	Marketing
Credit Points :	3
Level :	Postgraduate
Start Date :	15 Jul 2025
End Date :	31 Oct 2025
Enrollment Ends :	31 Aug 2025
Exam Date :
Translation Languages :	English
NCrF Level	6.5
Industry Details :	Logistics & Supply Chain

Page Visits

Course layout

Week 1 : Introduction to CRM Week 2 : Building Customer Relationships

Week 3 : Economics of CRM

Week 4 : CRM Applications

Week 5 : CRM in Business Markets

Week 6 : CRM implementation

Instructor bio

Shainesh G

Indian Institute of Management Bangalore (IIMB)

Shainesh is Professor of Marketing at the Indian Institute of Management Bangalore. He has conducted research and teaching assignments at various universities abroad. His book titled Customer Relationship Management – A Strategic Perspective (Macmillan India) is a prescribed textbook for CRM courses at several business schools. He is also the co-author of a book on CRM titled Customer Relationship Management – Emerging Concepts, Tools and Applications (15th Reprint 2011, Tata McGraw Hill, New Delhi).

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy:

Assessment Type	Weightage
Weekend Assessment	25%
Final Exam	75%

Certificate Eligibility:

40% marks and above in weekend assessment.
40% marks and above in the final proctored exam.

Score	Type of Certificate
>=90	Gold
76 - 89	Silver
61 - 75	Bronze
40 - 60	Successfully Completed
<39	No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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