Several research and experience reveal that the organizations which engage in strategic management, generally succeed or outperform their rivals.
In strategic management, there is a saying “The top management’s job is not to see the company as it is . . . but as it can become.”
So, this course will teach a manager how to respond strategically to: the fresh moves of the competitors, evolving customer preferences, technological breakthroughs, shifting market conditions, crisis situations and finally succeed in business.
Even though the primary function of Strategic Management is to integrate the knowledge and experience gained in various functional areas of management and equip a manager with the general management capability. This course is purposely designed in such a way that it fully supports a practitioner orientation rather than a theory or research approach.
At the end of the course, you will be able to develop the capacity to think strategically, do strategic analysis, explore to gain sustainable competitive advantage and how to position the business and its offerings appropriately in the market.
This course will also help you to build skills in crafting and implementing business strategies that results in creating superior value to all the stakeholders of the organization.
General Information:
This course is designed to be an interactive and collaborative one.
You will have opportunities to share your experiences and insights with your peers from different regions and contexts.
You will also receive feedback and guidance from your instructor and mentors throughout the course.
You will be expected to complete some assignments and quizzes to assess your learning progress and outcomes.
I look forward to seeing you taking a great journey through this course.
Thank you.
| Course Status : | Upcoming |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 6 weeks |
| Category : |
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| Credit Points : | 4 |
| Level : | Undergraduate/Postgraduate |
| Start Date : | 12 Jan 2026 |
| End Date : | 30 Apr 2026 |
| Enrollment Ends : | 28 Feb 2026 |
| Exam Date : | |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Management |
Week-1: Introduction to Management Principles and Strategic Management
Week-2: Establishments of Strategic Intent
Week-3: Scanning the External and Internal Environment
Week-4: Strategy Formulation and Crafting of Strategies
Week-5: Implementation and Execution of Strategy
Week-6: Strategic Evaluation and Control
Dr. Ramesh Chandra Babu is an Associate Professor at School of Business and Management, CHRIST University, Bangalore.
He graduated his M.Com from Bharathidasan University, MBA from Annamalai University and Ph.D from Pondicherry University. He has been trained at Indian Institute of Management, Ahmedabad (IIM-A) and Indian Institute of Management, Kozhikode (IIM-K) as a teacher. He has also passed the UGC-NET examination (in Management).
He has four years of Industrial experience besides his teaching and research experience. He has conducted a number of training programmes and workshops in the areas of management (including TA). His areas of interest are Strategy, Finance, Research Methodology and General Management. He has published more than 20 papers in Indian and International journals. He has written course materials for Periyar University, Salem, Tamil Nadu in various subjects. He has international teaching experience as well. He is the member of Board of studies in various institutions and university and he has membership in various professional bodies both in India and abroad (MISTE, IAENG). He is also a NCC (Air wing) “C” certificate holder and also the recipient of Silver Award from Duke of Edinburgh, UK.
He has also successfully created and floated a micro-credential course (2 credits) titled “Conducting Effective Meetings @ Workplace” for the CHRIST University MOOC programme.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centres. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee of Rs.750/-. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Grading Components:
Internal Assignment Score: This contributes 25% to the final grade. It is calculated based on the average of the best 3 out of 6 assignments submitted during the course.
Proctored Final Exam Score: This contributes 75% to the final grade and is based on the proctored final exam, which is scored out of 100.
Overall Course Score: The overall course score is the weighted sum of the internal assignment score and the proctored final exam score.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Eligibility for Certification:
To qualify for the course certificate, you must meet both of the following criteria:
If either of these conditions is not met, you will not be eligible for certification, even if your final score is 40 or higher (out of 100).
Score | Type of Certificate |
>=90 | Gold |
76 - 89 | Silver |
61 - 75 | Bronze |
40 - 60 | Successfully Completed |
<39 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
The certificate of completion will include your name, photograph, and final exam score, along with a detailed score breakdown.
It will be electronically verifiable through the SWAYAM platform at https://swayam.gov.in/. Please note that only an e-certificate will be issued. Printed or hard copies will not be provided.
We sincerely appreciate your participation and interest in our online courses and certification programs. Wishing you continued success and an enriching learning experience with IIM Bangalore.
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