Marketing 5.0, as conceptualized by Philip Kotler, is the fusion of advanced technology with human-centric marketing approaches. This course explores how AI, automation, big data, and smart technologies enhance marketing strategies while ensuring ethical and inclusive engagement. Participants will learn how to implement Marketing 5.0 principles in a dynamic business environment, using real-world case studies, practical tools, and interactive discussions. By the end of the course, students will be able to integrate cutting-edge technologies with traditional marketing methodologies to drive business growth and customer engagement.
| Course Status : | Upcoming |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 6 weeks |
| Category : |
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| Credit Points : | 3 |
| Level : | Undergraduate/Postgraduate |
| Start Date : | 12 Jan 2026 |
| End Date : | 30 Apr 2026 |
| Enrollment Ends : | 28 Feb 2026 |
| Exam Date : | |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
Week 1: Understanding Marketing 5.0 - The Evolution & Framework
Week 2: The Role of Artificial Intelligence & Big Data in Marketing
Week 3: Next-Generation Technologies Transforming Marketing
Week 4: The Human Side of Marketing 5.0 - Inclusive & Emotional Marketing
Week 5: Digital Transformation & Omnichannel Marketing Strategies
Week 6: The Future of Marketing 5.0
Text Book(s):
Reference Book(s):
Other reference(s):
Dr. Trupti Dandekar-Humnekar is a seasoned academician with over 15 years of experience, including 13 years in academia and 2 years in industry. An alumna of IIM Indore, she is renowned for her contributions to service marketing, digital transformation, and academic innovation. Her multifaceted career encompasses teaching, research, consultancy, and curriculum development, with a focus on integrating technology into education and business practices.
Dr. Kalavathy K.S, an Associate Professor at CMS Business School, Jain (Deemed-to-be University), brings over 29 years of rich teaching and research experience to her role. She excels in guiding postgraduate students through interactive discussions, case studies, and role plays, creating a dynamic learning environment. Dr. Kalavathy finds fulfilment in mentoring inquisitive minds and actively engages in academic pursuits. Her scholarly work includes published articles in prestigious national and international journals, focusing on Marketing Management, Consumer Behavior, Services Marketing, and Strategic Marketing .She is also a Reviewer for prestigious journals.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centres. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee of Rs.750/-. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Grading Components:
Internal Assignment Score: This contributes 25% to the final grade. It is calculated based on the average of the best 3 out of 6 assignments submitted during the course.
Proctored Final Exam Score: This contributes 75% to the final grade and is based on the proctored final exam, which is scored out of 100.
Overall Course Score: The overall course score is the weighted sum of the internal assignment score and the proctored final exam score.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Eligibility for Certification:
To qualify for the course certificate, you must meet both of the following criteria:
If either of these conditions is not met, you will not be eligible for certification, even if your final score is 40 or higher (out of 100).
Score | Type of Certificate |
>=90 | Gold |
76 - 89 | Silver |
61 - 75 | Bronze |
40 - 60 | Successfully Completed |
<39 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
The certificate of completion will include your name, photograph, and final exam score, along with a detailed score breakdown.
It will be electronically verifiable through the SWAYAM platform at https://swayam.gov.in/. Please note that only an e-certificate will be issued. Printed or hard copies will not be provided.
We sincerely appreciate your participation and interest in our online courses and certification programs. Wishing you continued success and an enriching learning experience with IIM Bangalore.
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