The course AI in Marketing explores how artificial
intelligence is revolutionizing the marketing landscape by enabling smarter,
data-driven decisions and personalized customer experiences. Students will gain
a deep understanding of AI applications such as predictive analytics, recommendation
systems, chatbots, and marketing automation. The course bridges theory with
practice by integrating machine learning models, natural language processing,
and sentiment analysis to understand consumer behavior and optimize marketing
strategies. Through hands-on exercises and case studies, learners will explore
tools used for AI-enabled targeting, pricing, and content generation. Emphasis
will also be placed on the ethical use of AI and data privacy in digital
marketing. By the end of the course, students will be equipped to design and
implement AI-driven marketing campaigns that enhance customer engagement,
retention, and brand value. This elective prepares future marketing
professionals to lead in a rapidly evolving, technology-driven business environment.
| Course Status : | Upcoming |
| Course Type : | Elective |
| Language for course content : | English |
| Duration : | 8 weeks |
| Category : |
|
| Level : | Undergraduate/Postgraduate |
| Start Date : | 12 Jan 2026 |
| End Date : | 30 Apr 2026 |
| Enrollment Ends : | 28 Feb 2026 |
| Exam Date : | |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
Week 1: Foundations of AI in
Marketing
Week 2: Prompt Engineering &
Generative Content
Week 3: Content & Social
Media Tools
Week 4: Marketing Automation with
AI
Week 5: Fundamentals of AI-Driven
Marketing Analytics and Insights
Week 6: Personalization &
Customer Experience (CX)
Week 7: Emerging Technologies in
Marketing
Week 8: Futuristic Innovations in
Marketing
Dr. Ritika Singh is an accomplished academician, researcher, and
mentor with over a decade of experience in teaching and marketing research. She
is currently serving as an Associate Professor at the Balaji Institute of
Technology & Management (BITM), Sri Balaji University, Pune, Maharashtra,
where she contributes to shaping the next generation of management
professionals through her engaging pedagogy and research-driven approach.
A Ph.D. in Marketing, Dr. Singh is also a gold medalist in MBA
with an Honors Degree, reflecting her consistent academic excellence. Her areas
of expertise include consumer behavior, advertising, sensory marketing,
influencer marketing, and pricing management. She has authored several research
papers published in SCOPUS-indexed national and international journals,
establishing her as a respected voice in the field of marketing.
Beyond her academic contributions, Dr. Singh is actively involved
in institutional development and academic event leadership, organizing major
initiatives such as Case Quest 2.0 - global level initiative. Her strong
communication skills, firm determination, and positive attitude have made her a
valued faculty member and a guiding force for her students.
Dr. Singh has participated in numerous national and international
faculty development programs (FDPs) and conferences, constantly updating her
knowledge and integrating global best practices into her teaching. Her ability
to blend theory with practical insights makes her sessions both intellectually
stimulating and industry-relevant.
Dr. Manjusha Kadam is a distinguished academician and management
professional with extensive experience in teaching, research, and institutional
leadership. She currently serves as a faculty member at Sri Balaji University,
Pune, where she contributes to academic excellence through her innovative
teaching methods and student mentorship. Dr. Kadam holds a Ph.D. in Management
and has a strong academic background in marketing, strategic management, and
organizational behavior. Her research interests include consumer psychology,
digital transformation, and leadership development. She has presented and
published several research papers in reputed national and international
journals. Known for her dedication, professionalism, and student-centric
approach, Dr. Kadam actively participates in academic committees, faculty
development programs, and university initiatives aimed at fostering holistic
learning. Her passion for education and commitment to nurturing future leaders
make her an inspiring figure in the field of management education.
Dr. Swati Upveja is an accomplished academic with a Ph.D. in
Economics, specializing in Development Economics and Quantitative Techniques.
She serves as an Assistant Professor at the Balaji Institute of Technology
& Management (BITM), Sri Balaji University, Pune, bringing over eight years
of teaching and research experience. Her doctoral work examined the role of
human capital in India’s economic growth, and she was a silver medalist in M.A.
Economics from Banasthali University. Dr. Upveja’s research interests include
macroeconomics, monetary economics, and econometric modelling, and she is
proficient in tools such as SPSS for data analysis. Recognized for her academic
excellence, she has actively participated in faculty development programs and
was honored with the Gargi Award by the Government of Rajasthan for her
outstanding scholarly contributions.
DOWNLOAD APP
FOLLOW US