Corporate Communication and Event Management are interconnected fields essential for building strong organisational identities, maintaining stakeholder relationships, and enhancing brand engagement. Corporate Communication focuses on how organisations convey their mission, values, and goals to internal and external audiences such as employees, customers, investors, and the media. It involves creating a consistent narrative that supports the organisation’s reputation through public relations, media relations, crisis communication, and corporate social responsibility initiatives. Effective communication fosters transparency, trust, and a positive public image in an increasingly competitive environment.
Event Management centres on planning, organising, and executing events that fulfil strategic objectives, from boosting brand visibility to celebrating organisational milestones. This field requires careful coordination of logistics, budgeting, stakeholder involvement, and risk management, combined with creative skills to deliver memorable experiences. With advances in technology, hybrid and virtual events have become more prominent, highlighting the need for digital proficiency.
The synergy between the two fields lies in their shared aim of shaping perceptions and creating value. Communication strategies amplify event impact, while events provide platforms for organisations to express their identity and connect with audiences. This course equips learners with essential knowledge and skills to excel in both areas and contribute to organisational success.
After completion of this course, the student will be able to:
| Course Status : | Upcoming |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 8 weeks |
| Category : |
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| Credit Points : | 4 |
| Level : | Undergraduate/Postgraduate |
| Start Date : | 12 Jan 2026 |
| End Date : | 30 Apr 2026 |
| Enrollment Ends : | 28 Feb 2026 |
| Exam Date : | 21 Jun 2026 IST |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Management |
| Shift : | Shift 1 |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
Week 1: Foundations of Corporate Communication
Week 2: Corporate Communication Structure and Strategy
Week 3: Communication Strategies and Reputation Management
Week 4: Event Management Fundamentals
Week 5: Event Planning and Strategic Execution
Week 6: Internal and External Communication Strategies
Week 7: Advanced Event Practices and Innovations
Week 8: Future Trends in Corporate Communication and Event Management
Dr. Aditya Kumar Shukla is a media education professional with 15 years of experience in teaching, research, administration, and industry. He holds a Ph.D. and UGC-NET qualification in Journalism and Mass Communication and currently serves as the Officiating Head of Institution and Associate Professor at the Amity School of Communication, Amity University, Madhya Pradesh. He has previously worked with reputed institutions such as Manipal University Jaipur, MRIIRS Faridabad, IMS Unison University Dehradun, APG Shimla University, Dev Sanskriti Vishwavidyalaya, and Dainik Jagran.
Dr. Shukla is a member of the GNI India Training Network and a certified trainer under Fact and Fit Health Fact-Checking India Network and the ADIRA Training Network. He has trained over a thousand students and faculty members nationwide. He contributed as a consultant and subject expert to the Learn to Discern Academy (IREX, U.S. Embassy India) and developed two SWAYAM courses with IIM Bangalore.
He currently supervises six Ph.D. scholars and has co-supervised one awarded doctoral thesis. Dr. Shukla is the Founder-Editor of a Scopus-indexed journal, has edited six books, authored one, and published 30 research papers, including 12 Scopus-indexed. He has participated in over forty academic events and organized seven seminars.
He is a member of IAMCR, ICA, Vijnana Bharati, and the Creative Commons Global Network and serves as a reviewer for several international journals. He also acts as a resource person for various national training centres and is a Subject Committee Member at Kathmandu University, Nepal.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centres. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee of Rs.750/-. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Grading Components:
Internal Assignment Score: This contributes 25% to the final grade. It is calculated based on the average of the best 4 out of 8 assignments submitted during the course.
Proctored Final Exam Score: This contributes 75% to the final grade and is based on the proctored final exam, which is scored out of 100.
Overall Course Score: The overall course score is the weighted sum of the internal assignment score and the proctored final exam score.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Eligibility for Certification:
To qualify for the course certificate, you must meet both of the following criteria:
If either of these conditions is not met, you will not be eligible for certification, even if your final score is 40 or higher (out of 100).
Score | Type of Certificate |
>=90 | Gold |
76 - 89 | Silver |
61 - 75 | Bronze |
40 - 60 | Successfully Completed |
<39 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
The certificate of completion will include your name, photograph, and final exam score, along with a detailed score breakdown.
It will be electronically verifiable through the SWAYAM platform at https://swayam.gov.in/. Please note that only an e-certificate will be issued. Printed or hard copies will not be provided.
We sincerely appreciate your participation and interest in our online courses and certification programs. Wishing you continued success and an enriching learning experience with IIM Bangalore.
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