This
six-week course offers a comprehensive exploration of the transformative role
of AI in Digital and Social Media Marketing. Beginning with digital marketing
foundations, learners will build AI-powered websites and understand evolving
consumer trends. The course then covers SEO and performance analytics,
including keyword research and AI-driven web analysis. In the SEM and Paid
Marketing module, learners will create Google Ads, develop ad copies, and apply
AI tools for smart bidding. Social Media and Influencer Marketing dives into
platform algorithms, AI-powered automation, and content calendar creation.
Email, Mobile, and Conversational Marketing includes AI-driven campaigns,
Chatbots, and messaging strategies. The final module focuses on AI-powered
content creation, video marketing, sentiment analysis, and future trends like
the Metaverse and AR/VR. With hands-on projects throughout, learners will gain
practical expertise to design data-driven, personalized, and ROI-focused AI marketing
strategies.
| Course Status : | Upcoming |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 6 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Postgraduate |
| Start Date : | 12 Jan 2026 |
| End Date : | 30 Apr 2026 |
| Enrollment Ends : | 28 Feb 2026 |
| Exam Date : | |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
Week 1: Digital Marketing Foundations &
Website Optimization
Week 2: SEO & Performance Analytics
Week 3: SEM and Paid Marketing
Week 4: Social media & Influencer
Marketing
Week 5: AI-Driven Email, Mobile &
Conversational Marketing
Week 6: AI-Powered Content Marketing, ORM
& Future Trends
Dr. Mahalakshmi S, is a distinguished
academician, researcher, and corporate trainer with over 15 years of experience
spanning both academia and industry. An executive alumni of the Indian
Institute of Management (IIM) Visakhapatnam, she holds a Post Graduate
Certificate Program (PGCP) in Digital and Social Media Marketing, which
complements her core expertise in Marketing and Systems. She holds an
engineering degree and is a university rank holder and triple gold medalist in
MBA, where she also secured the state’s first rank. Dr. Mahalakshmi is
currently a faculty member and Ph.D. guide in the area of Marketing, teaching a
wide range of subjects including Marketing of Technology Products, Digital
Marketing, and Marketing Analytics. Her passion for innovation and research is
evident in her authorship of three textbooks, the granting of four patents, and
the publication of over 20 scholarly articles in reputed journals, including
more than 15 in Scopus-indexed journals. She has played a significant role in
the digital education space as a Subject Matter Expert (SME) for Manipal
University, Centre for Distance Education, and has contributed to the
development and delivery of online courses on platforms such as upGrad and
JainEx. Dr. Mahalakshmi has designed and delivered over six full-length online
courses and is a certified AI Generalist. As a sought-after trainer, she has
conducted workshops and training sessions for faculty and students on the use
of AI tools, particularly in the context of digital marketing. She also serves
as a corporate trainer, working with entry-level and mid-level managers on
topics such as quality enhancement, personal branding, and AI integration in
marketing. With a unique blend of academic rigor and practical insight, Dr.
Mahalakshmi continues to inspire learners and professionals alike in the
evolving field of marketing.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centres. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee of Rs.750/-. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Grading Components:
Internal Assignment Score: This contributes 25% to the final grade. It is calculated based on the average of the best 3 out of 6 assignments submitted during the course.
Proctored Final Exam Score: This contributes 75% to the final grade and is based on the proctored final exam, which is scored out of 100.
Overall Course Score: The overall course score is the weighted sum of the internal assignment score and the proctored final exam score.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Eligibility for Certification:
To qualify for the course certificate, you must meet both of the following criteria:
If either of these conditions is not met, you will not be eligible for certification, even if your final score is 40 or higher (out of 100).
Score | Type of Certificate |
>=90 | Gold |
76 - 89 | Silver |
61 - 75 | Bronze |
40 - 60 | Successfully Completed |
<39 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
The certificate of completion will include your name, photograph, and final exam score, along with a detailed score breakdown.
It will be electronically verifiable through the SWAYAM platform at https://swayam.gov.in/. Please note that only an e-certificate will be issued. Printed or hard copies will not be provided.
We sincerely appreciate your participation and interest in our online courses and certification programs. Wishing you continued success and an enriching learning experience with IIM Bangalore.
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