Week 1: Introduction: Concept, Characteristics, dimensions, and relevance of the Business environment. Types of environments: internal and external environments, micro and macro environments.
Week 2: Frameworks for Analyzing Business Environment: Analyzing Business Environment- Environmental Scanning, strategic intent analysis, Analyzing internal and external environment using SWOT analysis, PESTEL/STEPIN/STEPLEDIGS frameworks. SAP-LAP framework, Industry analysis, and Value chain analysis.
Week 3: Global Environment: Globalization & its impact on Indian Economy- Meaning & levels of globalization, Reasons and approaches with which nations and firms go global.
Week 4: Economic Environment-I: Economic development and sectoral analysis, Analyzing economic policies- monetary policy, fiscal policy, and industrial policy.
Week 5: Economic Environment-II- Trade Policy – Economic Development and role of government – Privatization, disinvestment, Public Systems Management, Economic planning and NITI Aayog.
Week 6: Socio-cultural Environment: Salient features of Indian society – demographics, class/caste and varna structure of Indian society, Secularism in Indian Society, Rural – Urban differences, family structures, Business participation in social & cultural affairs, Size & growth rate of population, Age structure of population, Demographic dividend & its impact on business & growth. Effects of Society and Culture on Business, Social Responsibility and Business.
Week 7: Technological Environment: Technology and Competitive Advantage. The changing technological environment in India, in-house R&D in Indian Industries, differences in the levels of science and technology across countries, Industrial revolutions (Industry 1.0 to 5.0 and beyond), and business implications of the technological environment.
Week 8: Natural or Ecological Environment- Environmental protection & sustainable Industrial development, Triple Bottom Line and sustainability, Environmental Degradation, Environmental policy, EMS Standard, ISO 14000, and Environmental Auditing.
Week 9: Political and Legal Environment: Basic tenets of the Indian Constitution, Review of functions of political institutions in India- Legislature, Executive, and Judiciary, their influence on Indian Business, centre-state relationships, evolving role of state /government and business Implications.
Week 10: Legal Aspects of Business-I: The Law of Contract, 1872, The Consumer Protection Act, and Cyber Law.
Week 11: Legal Aspects of Business-II: The Sale of Goods Act, 1830, and The Partnership Act, 1932.
Week 12: Legal Aspects of Business-III: The Companies Act, 2013, The Competition Law.
DOWNLOAD APP
FOLLOW US