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Foundations of Digital Entrepreneurship

By Dr. Arun Kumar Deshmukh, Dr. Harsh Pradhan   |   Management
Learners enrolled: 381
The "Foundations of Digital Entrepreneurship" is designed to help learners understand the key concepts of entrepreneurship and the characteristics of the different types of business models in the digital economy. Through a blend of practical exercises, critical thinking and theory, you will acquire the essential knowledge and skills required to apply Design Thinking to identify and develop new ideas for digital businesses. You will also be able to start modelling your own digital business.

This course has been developed as a joint initiative of the Digital Skills to Succeed Project, German Development Cooperation (GIZ) in partnership with Banaras Hindu University and SEPT Competence Center, Leipzig University, on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Ministry of Education, Government of India.

INTENDED AUDIENCE: Student completed high school and above

PREREQUISITES: Intermediate

INDUSTRY SUPPORT: It may help students set up their start-ups/incubation
Indicative Industry Sectors :
E-Commerce Agriculture and Allied Industries Accounting and Financial Services Show more
Note: This is an indicative list based on suggestions provided by course coordinators and should not be treated as final and binding.
Indicative Program Alignments :
B.B.A. B.B.S. B.B.M. Show more
Summary
Course Status : Upcoming
Course Type : Core
Language for course content : English
Duration : 4 weeks
Category :
  • Multidisciplinary
  • Management Studies
  • Commerce
  • Humanities and Social Sciences
Credit Points : 1
Level : Undergraduate/Postgraduate
Start Date : 16 Feb 2026
End Date : 30 Apr 2026
Enrollment Ends : 28 Feb 2026
Exam Date :
Translation Languages : English
NCrF Level   : 4.5 — 7.0
Industry Details : MSME

Page Visits



Course layout

Week 1 - Entrepreneurship Introduction: 
  • Intro: Entrepreneurship and Digital Entrepreneurship
  • Business Modelling and Intro to Digital Business Model
Week 2 - Innovative Mindset
  • Types of Business Models for Digital Startups
  • Design Thinking 1 (Empathy and Define)
  • Design Thinking 2 (Ideate + Prototype + Test)
  • Revenue streams in the digital marketspace
Week 3 - Digital Intelligence-I
  • Opportunities and challenges
  • Trends and scenarios in digital intelligence
Week 4 - Digital Intelligence-II
  • Market information requirements for Digital businesses
  • Digital market research
  • Legal and Ethical framework for digital businesses

Instructor bio

Dr. Arun Kumar Deshmukh

Management
Prof. Arun Kumar Deshmukh earned a PhD in Management from FMS-BHU, an Executive Graduate from IIM Calcutta, and an FDPM from IIM Indore. He has over fifteen years of experience in teaching, research, and industry. He has received three national-level doctoral fellowships: UGC-JRF, SRF, and ICSSR-National Doctoral Research Fellowship. He has conducted several research workshops/FDPs and MDPs for practitioners. His teaching interests include marketing, general management, and supply chain management. He has also recently designed the SWAYAM course on ‘Dynamics of Business Environment and Legal Frameworks’ in 2025. He has published more than 40 research papers in international and national journals/books of repute. He has presented papers and chaired sessions at multiple global conferences, including the recent 2025 AMA Winter Academic Conference in Phoenix, Arizona, USA, as a member of the American Marketing Association.




Dr. Harsh Pradhan

Prof. Harsh Pradhan has taught at IIM Bodhgaya, Delhi Technological University and Jindal Global University. He has completed a PhD. from the Shailesh J Mehta School of Management, IIT Bombay, in the area of organisational behaviour. His research interests include concepts like motivation, self-management, and job performance. He has taught courses like organisation development, human resource management, and psychology for managers. He has acted as a reviewer of international conferences and journals. He has many research papers in international journals and conferences to his credit.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 750/- (Rupees Seven Hundred and Fifty only).
Fee for General (UR) ₹ 750/- (per course) for one course
₹ 600/- (per course) for additional course(s)
Fee for Gen-EWS / OBC-(NCL) / SC / ST / PwD / PwBD ₹ 500/- (per course) for one course
₹ 400/- (per course) for additional course(s)
Date and Time of Exams:
To be declared later by NTA.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 30% of average of best 3 assignments out of the total 4 assignments given in the course.
Exam score = 70% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

Please note that assignments encompass all types (including quizzes, programming tasks, and essay submissions) available in the specific week.

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=12/30 AND EXAM SCORE >= 28/70. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of INI and BHU.

Only the e-certificate will be made available. Hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy learning.

- INI Team
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