• IGNOU SLM
• Kotler, Philip, Gary Armstrong, Prafulla Agnihotri and Ehsanul Haque. Principles of Marketing.
• 13th edition. Pearson Education.
• Michael, J. Etzel, Bruce J. Walker, William J Stanton and Ajay Pandit. Marketing: Concepts and
• Cases. (Special Indian Edition)., McGraw Hill Education
• William D. Perreault, and McCarthy, E. Jerome., Basic Marketing. Pearson Education.
• Majaro, Simon. The Essence of Marketing. Pearson Education, New Delhi.
• The Consumer Protection Act 1986.
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