MJM028: Digital Media

By Dr. K S Arul Selvan   |   Indira Gandhi National Open University
Learners enrolled: 728
The invention of the network of networks, popularly called as  the Internet, has created a massive communication platform in  human history. It has made a titanic shift in the way communication is used in our routine life. Besides that, cyberspace,  which operates on the Internet platform provided a plethora of  opportunities and services that have made massive changes in  the way in which traditional social institutions function, like e learning, e-health, e-governance and many more. More importantly, society-wide communications have changed from the institution-oriented mass delivery system into individual-based  interactive information exchanges. The information in the web page or social media account transcends national boundaries  and reaches globally. 

With the 900+ million mobile subscribers, 600+ million Internet  users, and 400+ million social media Millennials, the Indian  online scenario is astonishing. India is the second in the global  scenario to have the highest number of Internet users and mobile subscribers. However, only half of the Indian population  has access to the Internet as of 2020, and there is an urgent necessity to understand the existing digital inequalities, participation, and representations of various sections in the digital environment. These features of digital media are focus areas of this  course, specifically as the whole learning is centred around Indian scenarios. 

This course DIGITAL MEDIA is designed to orient learners in  four broad areas - the relationship between digital media and  society, the significance of social media, tracing experiences of  the Internet in the Indian context and the application side of  digital media. The whole course is divided into 16 weeks, with  the following objectives: 

1. to describe the characteristics of digital media and emerging  trends in Information and Communication Technologies; 
2. to analyse the ramifications of social media in the Indian con text; 
3. to examine the participatory role of the Internet and its utilisation for social empowerment; and 
4. to explain the role of Internet-based applications in the development sectors.

Course Credit: 4
Course Status : Upcoming
Course Type : Core
Duration : 16 weeks
Start Date : 15 Feb 2021
End Date :
Exam Date :
Category :
  • Multidisciplinary
Level : Undergraduate/Postgraduate

Course layout

Block: New Media and Society  
Week 1: Internet as a Medium 
Week 2: Digital Media & Society 
Week 3: Issues of Access and Participation 
Week 4: Policy Frameworks and Regulations  

Block : Social Media in Indian Scenario
Week 5: Spectrum of Social Media  
Week 6: Online News Sharing 
Week 7: Social Media Audience 
Week 8: Applications of Social Media  

Block : India’s Experiences with the Internet
Week 9: Internet and Marginalised Sections 
Week10: Participatory Online Media 
Week 11: Online Activism 
Week 12: Democracy and Digital Media  

Block : ICT for Development 
Week 13: ICT for Education 
Week 14: Health and ICT 
Week 15: E-governance 
Week 16: Entrepreneurship and Digital Media 

Books and references

IGNOU Self Learning Materials of MAJMC Course - MJM028

Instructor bio

Dr. K S Arul Selvan

Indira Gandhi National Open University
Dr. K.S. Arul Selvan is an Associate Professor with the School of Journal ism and New Media Studies, IGNOU, India. He is the Coordinator for the  MA in Journalism and Mass Communication degree programme of the  school. In addition to this, he manages an Appreciation Programme in  Media and Information Literacy. He was a part of the MIL South Asia  training workshop organized by UNESCO and was closely associated  with the establishment of MILUNI (Media and Information Literacy Uni versity Network of India) in 2014 (afPiliated with the GAPMIL of UN ESCO). He is part of UNESCO’s international expert committee (2019) to draft global standards for MIL curricula. Dr. Arul has 13 years of media  education experience in the Indian University system. Prior to that he  was associated with the South Asian Online Journalism programme of  the BBC World Service Trust as a trainer, mentor and project coordina tor. He worked as Indian investigator on the International Federation of  Journalists ’six country research programme on HIV/AIDS reporting. He is the recipient of Summer Doctoral Fellowship from Oxford Internet  Institute, University of Oxford. 

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