From the moment you wake up, you are constantly being pursued to buy into a product or service or to follow a trend. It may sometimes be so subtle that you do not even realise that you are targeted to believe in an idea. You are, of course familiar with advertisements on the Television and Newspapers or the Hoardings on the roadside and Banners on web pages. But, the persuasion attempts do not end here. The communication experts are leaving no stone unturned to reach you - from the apps in your phone to the stepney covers on scooters; from the radio playing in the background to the polybag you carry your lunchbox in; from the car your favorite Hero drives in a movie to the little logo on your cap – you are witnessing some form of persuasion. It is the need of the hour to be literate and aware of what is happening around you and how and who is trying to catch you in the net by using techniques of Advertising and Public Relations. This Courses will be of help to understand and intelligently sift through the plethora of persuasive information thrown our way.
Advertising and Public Relations are regarded as the ‘in’ careers of our times. Professionally, the new generation wizards are vying to cash in upon the high salaries that these jobs in the media offer. It is a way to do what you enjoy and get paid for it. Creativity and monetary benefits blend in the advertising agencies, public relations firms, digital marketing boutiques, event management companies and corporate houses.
Jobs in these sectors are in abundance and need trained professionals. This Course will help you in generating interest and developing expertise in these fields.
After having worked through the content that we have prepared for you in this Course, it is envisaged that you will have acquired specific knowledge and skills enabling you to:
Design and manage advertising and public relations communication for a brand
Appreciate the evolution of Advertising and Public Relations, as they exist today.
Gain acclimatization to the environment of an ad agency and its departments
Be adept in writing for ads and the press
Be skilled in planning and executing strategic brand management
Develop persuasive campaigns for an organisation/ brand or service using different media platforms
Critique the corporate social responsibility and crisis communication strategies employed by companies around you.
Be employable in Advertising and Public Relations industry
IGNOU Study Material Will be uploaded week wise as per the Content of that respective week Also available freely at www.egyankosh.ac.in
Padmini Jain is Assistant Professor with the School of Journalism and New Media Studies, Indira Gandhi National Open University, New Delhi
To her credit are, paper presentations and publications in Journals, Newspapers and Magazines. Padmini is a successful Blogger and hosts shows for External Services Division AlR (All India Radio). Her video lectures are a part of NCERT Syllabus.
She is a Child Rights Trainer with the UNICEF and hosts Fake News Debunking Workshops as a Certified Factshala Trainer by Google News Initiatives.
She has been a Reporter, a Family Counsellor, an Advertising Professional, and a Soft Skills trainer conducting Trainings with Corporates like Infosys and for SCERT Teachers from across the nation.
With 15 years of University Teaching Experience. She has also taught at CDLU Sirsa and Punjabi University Patiala.
And has Six Years of Industry Experience with The Tribune, Indian Council of Social Welfare, Mudra, Convergys and Google.
She holds Double NET JRF in Psychology and Mass Communications.
She is an alumnus of Panjab University Chandigarh, IIMC Delhi, IIT Delhi, holding degrees in Psychology and Mass Communications and Diplomas in Journalism, Advertising & Public Relations and Distance Education. An A Level Mountaineer from Nehru Institute of Mountaineering Uttarkashi, Padmini is an enthusiastic cyclist with cycle trips to the highest motorable road and visits to the Siachen Glacier.