This is one of the core courses in B. Com programme under CBCS scheme. It aims at development of knowledge and skills in various areas of business and management. The Course will familiarize you with the introductory aspect of business and business enterprises. You will be acquainted with various dimensions of management, organisation, control, communication, motivation and leadership. You will also be familiarized with the introductory aspects of marketing management, financial management, and human resource management.