TS-6: Tourism Marketing

By Dr. Tangjakhombi Akoijam | Indira Gandhi National Open University

Learners enrolled: 302

Tourism is one of the fastest growing industries in the world and there is heavy competition among destinations and service providers to increase their market share. In such situations, it is necessary for all the players of the tourism industry to have a more professional marketing approach. The basic objective of this course is to provide learners with an understanding of marketing in general and tourism marketing in particular. Course credits-8

Summary

Course Status :	Completed
Course Type :	Core
Language for course content :	English
Duration :	16 weeks
Category :	Multidisciplinary
Credit Points :	8
Level :	Undergraduate
Start Date :	15 Aug 2022
End Date :
Exam Date :

Page Visits

Course layout

WEEK	TOPICS
Week-1	Unit 1: Introduction to Tourism Marketing-Approaches, Relevance and Role
	Unit 2: Market Segmentation
Week-2	Unit 3:Tourism Markets: International and Domestic
	Unit 4: Marketing Research
Week-3	Unit 5: Competitive Analysis and Strategies
	Unit 6: Forecasting for Tourism and its Products
Week-4	Unit 7: Role of Technology in Tourism Marketing
	Unit 8: Role of Public Organisations
Week-5	Unit 9: Role of Local Bodies
	Unit 10: Role of NGOs
Week-6	Unit 11: Socially Responsible
	Unit 12: Social Marketing
Week-7	Unit 13: Product Designing
	Unit 14: Pricing Strategies
Week-8	Unit 15: Promotion Strategies
	Unit 16: Distribution Strategies
Week-9	Unit 17: The Fifth P: People, Process and Physical Evidence
	Unit 18: Familiarization Tours
Week-10	Unit 19: Seasonal Marketing
	Unit 20: Trade Fairs and Festivals
Week-11	Unit 21: Regions, Cities, Leisure Spots
	Unit 22: Events, Activities, Individuals
Week-12	Unit 23: Shopping, Education and Culture
	Unit 24: Marketing Local Foods
Week-13	Unit 25: Star Category Hotels
	Unit 26: Alternative Accommodation
Week-14	Unit 27: Supplementary Accommodation
	Unit 28: Linkages in the Trade
Week-15	Unit 29: Airlines Marketing
	Unit 30: Tourist Transport Marketing
Week-16	Unit 31: Travel Agency Marketing
	Unit 32: Tour Operators Marketing

Books and references

1. Tourism: Principles and Practices-Cooper et al (Trans-Atlantic Publication).

2. Marketing for Non-Profit Organisation-Philip Kotler (Prentice-Hall).

3. Social Marketing- Philip Kotler and Eduardo L. Roberto (Free Press).

4. Marketing in Travel and Tourism-Victor T.C. Middleton (Oxford Press).

5. Marketing for Tourism-J.C Holloway & R.V. Plant (Trade Paperback).

6. Tourism in India: Trends and Issues-Dharmarajan and Seth (South Asia Books).

Instructor bio

Dr. Tangjakhombi Akoijam

Indira Gandhi National Open University

Dr. Tangjakhombi Akoijam was born and brought up in Imphal, Manipur. She did her graduation from Lady Keane College, Shillong and her Masters in Tourism Management from Jiwaji University, Gwalior. A UGC-NET-JRF awardee, she has contributed research papers in national and international conferences.

She has worked as an Academic Consultant of Tourism Studies in the School of Social Sciences (SOSS), IGNOU before joining as a permanent faculty in the School of Tourism and Hospitality Services Management (SOTHSM), IGNOU in 2008. At present, she is coordinating the Master of Tourism and Travel Management (MTTM) programme of the University.

Her area of interest is in Tourism Marketing, Educational and Academic Tourism, MICE, Tourism Resource Management and Tourism Policy.

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