Digital Media Literacy

By Prof. K S Arul Selvan | Indira Gandhi National Open University, New Delhi

Learners enrolled: 285

The emergence of Web 2.0 technologies has not just transformed the technological advancements in the playfield of media and communications but has also paved the way for consumers to become producers. The prowess of information processing as well as content curation and creation is no longer run by the few ones with power and authority but is decentralized in the hands of any and everyone. However, with autonomy and agency comes the responsibility to be well-informed about the three fundamentals- access, interpretations and participation. These three concepts build to be the frameworks of media and information literacy, which is essential not just for comprehension of knowledge but for imbibing critical thinking skills, along with empowering individuals with the social and cultural competencies to engage and participate in new media spaces in a wholesome manner.

This MOOC course -Digital Media Literacy - gives an orientation to the learners on understanding and using technology as well as its applications in various forms of communication.

This course is being developed based on UNESCO’s Curriculum on Media and Information Literacy for Teachers.

Summary

Course Status :	Completed
Course Type :	Core
Language for course content :	English
Duration :	16 weeks
Category :	Multidisciplinary
Level :	Undergraduate/Postgraduate
Start Date :	01 Jan 2024
End Date :	30 Apr 2024
Enrollment Ends :	29 Feb 2024
Exam Date :	25 May 2024 IST
Shift :	Shift-II

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week	Modules
Week 1	Reading Media and Information Texts
Week 2	The Medium and the Message: Print and Broadcast News
Week 3	From Traditional Media to Digital Media Technologies
Week 4	Uses of New Media Technologies in Society
Week 5	Uses of Interactive Multimedia Tools
Week 6	Young People in the Virtual World
Week 7	Challenges and Risks in The Virtual World
Week 8	Promotion of Alternative Media Through Digital Media
Week 9	Concepts and Applications of Information Literacy
Week 10	Learning Environments and Information Literacy
Week 11	Digital Information Processing
Week 12	Film Genres and Storytelling
Week 13	Advertising, Revenue and Regulation
Week 14	Public Service Announcements
Week 15	Advertising: The Creative Process
Week 16	Targeted Advertising and the Political Arena

Books and references

1. Hobbs, R. (2019). Media literacy foundations. The International Encyclopedia of Media Literacy, 1-19.

2. De Abreu, B. S., Mihailidis, P., Lee, A. Y., Melki, J., & McDougall, J. (Eds.). (2017). International handbook of media literacy education. Taylor & Francis.

3. Frechette, J., & Williams, R. (Eds.). (2015). Media education for a digital generation. Routledge.

4. De Abreu, B. S., & Tom, V. (2017). Mobile Learning Through Digital Media Literacy. Peter Lang International Academic Publishers.

5. Buckingham, D. (2007). Digital Media Literacies: rethinking media education in the age of the Internet. Research in comparative and international education, 2(1), 43-55.

6. Jolls, T., & Johnsen, M. (2017). Media literacy: A foundational skill for democracy in the 21st century. Hastings LJ, 69, 1379.

7. Gallagher, F. (2013). 21 Media Literacy Education A Requirement for Today's Digital Citizens. Media literacy education in action: Theoretical and pedagogical perspectives, 21.

8. Hirst, M. (2018). Navigating social journalism: A handbook for media literacy and citizen journalism. Routledge.

9. Pangrazio, L., Godhe, A. L., & Ledesma, A. G. L. (2020). What is digital literacy? A comparative review of publications across three language contexts. E-learning and Digital Media, 17(6), 442-459.

10. Hobbs, R., & Moore, D. C. (2013). Discovering media literacy: Teaching digital media and popular culture in elementary school.

Instructor bio

Prof. K S Arul Selvan

Indira Gandhi National Open University, New Delhi

Prof. K S Arul Selvan is a Professor and Director with the School of Journalism and New Media Studies, IGNOU, New Delhi. UNESCO expert in Media and Information Literacy for the past 15 years in various capacities. Member of the curriculum committee of UNESCO on Media and Information Literacy for Teachers (2010 and 2020). Currently coordinating master's degree programmes of SOJNMS – Journalism and Digital Media, Journalism and Mass Communication (Online and Tamil), PG Diploma in Digital Media. Three SWAYAM based MOOC courses are coordinated by Prof. Arul Selvan – Media and Information Literacy for Teachers, Media, Information and Empowerment and Digital Media.

Prof. Arul has 18 years of media education experience in the Indian University system. Prior to that, he was associated with the South Asian Online Journalism programme of the BBC World Service Trust as a trainer, mentor and project coordinator. He worked as an Indian investigator on the International Federation of Journalists ’six-country research programme on HIV/AIDS reporting. He is the recipient of a Summer Doctoral Fellowship from Oxford Internet Institute, University of Oxford.

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