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BHC-005: Basics of Apparel Industry and Entrepreneurship

By Dr. Richa Prakash   |   Indira Gandhi National Open University, New Delhi
Learners enrolled: 450

The Programme of Apparel Merchandising is ideal for students who are interested in the retail side of the industry such as buying, product development, public relations, retail management and those who want an insight into starting an apparel business. The students will learn how to design, buy, manufacture, promote and move apparel products into the world.
This Course provides an excellent holistic introduction to the Textile and Apparel Industry. It provides a broad understanding of processes all the way from design, to finished goods, with particular focus on production, sourcing and costing. The students will gain a basic comprehension of textiles fundamentals, the ability to apprehend the process of apparel production, gain elementary skills in production drawings, to attain fundamental understanding of quality concepts & practice, apply production tracking skills and enhance their sourcing and costing ability.
This Course is one of the highly demanded courses in recent times. Students who are creative and interested in merchandising & marketing of apparels should go for this course. This course enables the students of a good career in apparel design and marketing. The programme begins with introducing the apparel and textile industry and the salient features of our textile industry which provides a strong foundation for the apparel industry in India. The supply chain and segmentation in the Indian apparel market is significant which plays a pivotal role in building the economy of the country.
The e-commerce industry has opened up enormous opportunities for businesses to expand and explore. This programme also gives the learners a detailed idea about the factors driving the growth of apparel business in developing countries and understanding India’s apparel business within the country and in exports with respect to the global market. Some of the units highlight the features of Windows 10 which is a series of personal computer operating systems, unveiling new innovations for the learners.
The Course also mentions the usage of MS-Word, MS-Excel, Spreadsheet and Power-point of Microsoft Office. The fifth and final Block of the first Course discusses about the important role of Entrepreneurship in the economic growth of our country, the characteristics played by an entrepreneur, importance of entrepreneurship, qualities of an entrepreneur, their functions and the prospects of entrepreneurship in Indian apparel industry.

Summary
Course Status : Ongoing
Course Type : Not Applicable
Language for course content : English
Duration : 16 weeks
Category :
  • Multidisciplinary
Credit Points : 8
Level : Undergraduate
Start Date : 01 Jan 2025
End Date : 30 Apr 2025
Enrollment Ends : 28 Feb 2025
Exam Date : 18 May 2025 IST
Exam Shift :

Shift-II

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.


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Course layout

BHC-005: Basics of Apparel Industry and Entrepreneurship
Week 1:Overview of Apparel Industry
Week 2:Organizational Set up of a Garment Manufacturing Unit
Week 3:Apparel Retail Industry in India
Week 4:E Commerce in Apparel Industry
Week 5:Introduction to Global Apparel Market & FDI
Week 6:Market Segmentation, Targeting and Positioning
Week 7:Opportunities in Global Markets
Week 8:Building Portfolios
Week 9:Brand Management
Week 10:Skill Set for Merchandising
Week 11:Communication Skills
Week 12:Basics of Computers
Week 13:Entrepreneurship and Entrepreneurial Skills
Week 14:Identification and Selection of Business Opportunities
Week 15:Business Plan Preparation and Analysis
Week 16:New Enterprise Creation and Management

Books and references

  • Bheda, Rajesh (2008). Managing Productivity in Apparel Industry. New Delhi: C.B.S. Publishers. 
  • Brown, R. (2001). Ready to Wear Apparel Analysis, 3rdEd. USA: Prentice Hall Publishers. 
  • Stewart, B. (2009). Apparel Concept and Practical Application. New York:  Fairchild Publications.
  • Bhedha, Rajesh (2003). Managing Productivity in the Apparel Industry. New Delhi: CBS Publishing Distributors. 
  • Cooklin, Gerry (2006). Introduction to Clothing Manufacture. 2ndedn. New Jersey: Blackwell Publishing Limited. 
  • Dickerson,Kitty (2007). Inside the Fashion Business. 7th edn. New Delhi: Pearson Education. 
  • Jones, M. Richards (2006). The Apparel Industry. New Jersey: Blackwell Publishing Limited. 
  • Pugh, D. S. (1990).Organization Theory: Selected Readings. Harmondsworth: Penguin.
  • Dennis, C., Fenech, T.and Merrilees, B. (2002).  E-Retailing. London:Routledge Publishing.
  • Levy, M., Weitz, B.A. (2014). Retailing Management.New Jersey:McGraw Hill.
  • Pradhan, Swapna (2007). Retail Management. Noida: Tata McGraw Hill. 
  • Hines Tony and Bruce Margaret (2006). Fashion Marketing - Contemporary Issues.  United Kingdom: Taylor & Francis.
  • Schiffman, L.G., Kanuk, L.L. (2004).Consumer Behaviour. UK: Pearson Education.
  • Weinstein, Art (2004). Strategic Targeting for Business and Technology Firms, 3rd Ed. New York: The Haworth Press Inc.
  • Bahl, S. (1996).Business Communication Today. New Delhi: Response Books.
  • Bhatia,R.C. (2009).Business Communication. 1stEd.New Delhi: Ane Books.
  • Gupta, C.B. and Srinivasan, N.P. (2013). Entrepreneurial Development. New Delhi: Sultan Chand and Sons.
  • Desai, Vasant (2009). Entrepreneurial Development,1st Ed.Mumbai: Himalaya Publishing House.
  • Roa, Gangadhar M.(1992).Entrepreneurship and Entrepreneurial Development. New Delhi: Kanishka Publishing House.
  • Desai, Vasant (2009). Entrepreneurial Development, 1st Ed. Mumbai: Himalaya Publishing House.
  • Roa, Gangadhar M. (1992).Entrepreneurship and Entrepreneurial Development. New Delhi: Kanishka Publishing House.
  • Stokes, D., Wilson, N. & Mador, M. (2010). Entrepreneurship.USA: Cengage Learning.
  • Desai, Vasant (2009). Entrepreneurial Development, 1st Ed. Mumbai: Himalaya Publishing House.
  • Roa, GangadharM. (1992). Entrepreneurship and Entrepreneurial Development. New Delhi: Kanishka Publishing House.
  • Stokes, D., Wilson, N. &Mador, M. (2010). Entrepreneurship.USA: Cengage Learning.
  • Stokes, D. and Wilson, N. (2010). Small Business Management and Entrepreneurship, 6th Ed.USA: Cengage Learning. 

Instructor bio

Dr. Richa Prakash

Indira Gandhi National Open University, New Delhi

Dr. Richa Prakash is appointed as Assistant Professor in the Discipline of Home Science, Fabric and Apparel Sciences, School of Continuing Education, IGNOU, New Delhi, since September 2021. She is the Programme Coordinator of Certificate in Apparel Merchandising.

Dr. Richa Prakash takes pleasure in the merit of doing her Ph.D. from Acharya N.G. Ranga Agricultural University, Hyderabad, Masters (UGC-NET) from The M. S. University of Baroda and Bachelor’s from St. Mary’s College, Shillong.  Dr. Prakash specializes in the area of Clothing & Textiles (Home Science) and garners rich experience in both industry as well as academics in the field of textiles. Before joining Indira Gandhi National Open University (IGNOU), New Delhi, she has worked as an Assistant Professor at JDBI, Jadavpur University and GCU, Bangalore University along with other adhoc level positions. With more than 9 years of work experience, she has mentored students at Master’s and Doctorate level. With publications in both National and International journals, she has been credited with Gold Medal and was awarded Savitiri Pandit Award. At present she is one of the Channel Coordinators of Swayam Prabha, Channel 16 (Skill and Vocational Education) along with other responsibilities of the University. 


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