This
comprehensive course includes the fundamentals of entrepreneurship with
cutting-edge digital marketing strategies. It is designed for aspiring
entrepreneurs, college learners, and small business owners to provide practical
knowledge and skills to grow, and promote startups in the digital age.
Entrepreneurship has emerged as a key driver of economic growth, innovation,
and societal development. In the digital age, where the internet and social
media dominates, digital marketing strategies have become indispensable for
entrepreneurial success. This course explores the intersection of
Entrepreneurship Skills and Digital Marketing Strategies, offering a
pedagogical approach to understand and apply these concepts effectively. The
entrepreneurial journey typically involves stages such as ideation, business
planning, securing funding, product development, and scaling the business.
Digital
marketing refers to the use of online platforms and tools to promote products
or services. For entrepreneurs, digital marketing offers cost-effective and
scalable methods to reach to the global audience. Typical key digital marketing
strategies are briefly defined below-
Search
Engine Optimization (SEO): SEO involves
optimizing a website to rank higher in search engine results pages (SERPs). For
entrepreneurs, a strong SEO strategy ensures that their business is visible to
potential customers who are searching for relevant products or services. This
involves keyword research, on-page/ off page optimization, and building
high-quality backlinks.
Content
Marketing: Content marketing focuses on creating
and distributing valuable content to attract and engage a target audience.
Entrepreneurs can use blogs, videos, infographics, and eBooks to provide useful
information to their audience, build brand authority, and drive traffic to
their website.
Social
Media Marketing: Social media platforms like
Facebook, Instagram, Twitter, and LinkedIn offer powerful tools for
entrepreneurs to connect with their audience, build brand awareness, and
promote their products or services. Social media marketing involves creating
engaging content, running targeted ads, and interacting with followers to build
a loyal customer base.
E-mail
Marketing: Email marketing remains one of the most
effective digital marketing strategies for entrepreneurs. It involves sending
targeted and personalized emails to potential and existing customers to nurture
relationships, promote products, and drive sales. Building a strong email list
and segmenting it based on customer behavior are crucial for successful email
campaigns.
Pay-Per-Click
(PPC) Advertising: PPC advertising allows
entrepreneurs to place ads on search engines, social media platforms, and other
websites, paying only when a user clicks on the ad. This strategy can be highly
effective for driving targeted traffic to a website, especially for new
businesses looking to gain quick visibility.
| Course Status : | Ongoing |
| Course Type : | Not Applicable |
| Language for course content : | English |
| Duration : | 12 weeks |
| Category : |
|
| Credit Points : | 4 |
| Level : | Undergraduate |
| Start Date : | 01 Jan 2025 |
| End Date : | 30 Apr 2025 |
| Enrollment Ends : | 28 Feb 2025 |
| Exam Date : | 24 May 2025 IST |
| Exam Shift : | Shift-I |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
Week-wise Video Details
|
Week
Number |
Title of the Video |
|
1.
|
Understanding
Entrepreneurship |
|
2.
|
Goal
Setting and Systematic Planning for Entrepreneurship |
|
3.
|
Business
Planning and Strategy for Entrepreneurship |
|
4.
|
Basics
of Financial Management of a Newly Established Venture and Digital
Entrepreneurship. |
|
5.
|
Introduction
to Digital Promotion Strategies. |
|
6.
|
Tools
and Techniques for Digital Promotion. |
|
7.
|
Content
Marketing. |
|
8.
|
Infographics
Designing and Search Engine Optimization (SEO) Fundamentals. |
|
9.
|
Social
Media Platforms for Digital Outreach. |
|
10.
|
Paid
Advertising on Social-Media. |
|
11.
|
Web
Analytics and Data-Driven Marketing. |
|
12.
|
Employability
Prospects in Digital Publicity World. |
Dr.
Gagan Singh, M. Com., M. Phil. (Gold Medalist) and
Ph. D. (Himachal Pradesh University, Shimla), Programme Coordinator (Commerce),
Uttarakhand Open University, Nainital (Uttarakhand) since 2007, Worked in
various Projects, Funded by World Bank, University Grant Commission and
Ministry of Human Resource Development, Government of India as a Field
Investigator. Presently also working as an Assistant Director, Academics,
Member CIQA, NAAC (UOU), and Nodal Public Grievance Officer. Developed Self
Learning Material for Uttarakhand Open University, Haldwani, Guru Jambeshwar
University, Hisar, M P BHOJ Open University, Madhya Pradesh, IGNOU, New Delhi.
Published 50 research papers in reputed international and national
journals/Magazine/Edited Books. Presented 18 research papers in international
and national conferences. Area of Specialization: Accounting and Finance Areas
of interest are: Public Sector Enterprises, Tourism, Open and Distance
learning.
Dr.
Gopal Datt has completed Ph. D. in Computer Science, he is
working as an Assistant Professor in the School of Vocational Studies,
Uttarakhand Open University, Haldwani. He has a teaching experience of more
than 8 years at undergraduate and postgraduate levels. His teaching learning
area includes ICT applications in ODL, Vocational & Skill Development,
Programming Languages, Software Engineering, EDP, etc. He has designed 6+ skill
courses and also developed 15+ units of different courses published by the university.
He has also published 15+ research papers in national/international journals of
repute, which are indexed by SCI, SSCI, Scopus, and UGC CARE databases. He has
filed 02 Patents in the official journal of the Office of the Controller
General of Patents, Design & Trademarks, Department for Promotion of
Industry and Internal Trade, Ministry of Commerce & Industry, Govt. of
India.
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