Marketing Essentials

By Prof. Gitesh Chavan | FLAME University, Pune

Learners enrolled: 87

This course provides a conceptual framework to the students to understand the function of marketing in an organization. The course helps students to apply the marketing concepts and theories to solve case studies and projects. The course makes them vigilant of the marketing happenings in the real world and therefore importance of creating effective marketing strategies.

Summary

Course Status :	Upcoming
Course Type :	Not Applicable
Language for course content :	English
Duration :	Self Paced
Category :	Marketing
Level :	Undergraduate

Page Visits

Course layout

Publishing Weeks	Title of the Modules
Week-1	Introduction to Marketing and Buyer Behaviour
Week-2	Understanding Consumer Behaviour
Week-3	Gaining Consumer Insights
Week-4	Introduction to Branding
Week-5	Segmentation, Targeting and Positioning
Week-6	Marketing Mix
Week-7	Pricing

Books and references

Principles of Marketing, 19e, Kotler, P., Amstrong, Balasubramanian S., Pearson, 2023.
Marketing management (A South Asian Perspective), 14e, Kotler, P., Keller, K., Koshy, A., Jha, M., Pearson, 2013.
Marketing Management, 16e, Kotler, Keller, Chernev, Pearson, 2021
Relevant journal articles and case studies provided during the course.
Marketing Management 15/e (Old Edition), by Philip Kotler , Keven Lane Keller, et al. | 1 January 2015

Instructor bio

Prof. Gitesh Chavan

FLAME University, Pune

Prof. Gitesh Chavan is an Associate Professor and Head of the Marketing department at Flame School of Business (FSB), FLAME University. With a rich academic background, he was honored with the prestigious Full-Time Doctoral Fellow (Ph.D.) of the Indian Institute of Management (IIM), Mumbai (NITIE) in 2018. He holds a master’s Degree in Instrumentation from VESIT Mumbai, an MDP in Marketing and HR from IIT Mumbai (SJMSOM), and an associate (ATCL) Diploma in Communication Skills from Trinity College London.

Prof. Gitesh Chavan brings over 19+ years of combined international experience in industry and academia, spanning multiple geographies, such as Australia, the USA, the European Union, and the Middle East.

Course certificate

Not Applicable.

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