Institutional Management for Entrepreneurship

By Prof. S K Dhameja and Prof. Niraj Bala | National Institute of Technical Teachers Training and Research, Chandigarh

Learners enrolled: 530

In the present Post Covid-19 scenario, unemployment has become one of the major concerns. The severity of this problem has been aggravated by increasing population, automation in industries along with various other associated socio-economic problems. Developing expertise among youth to set up their-own enterprise could be one of the solutions to curb the issue. The aspect of developing expertise in business start-up involves development of capability of opportunity identification, innovative mind-set, development of technology, protecting one’s own developed intellect. This capacity building is further to be complemented by the knowledge about the policies and programs of Government initiated at the National Level such as: under AtmaNirbhar Bharat Abhiyan, Make in India, Start-up India, Stand-up India, Digital India Programs etc., role and functioning of the Ministry for the promotion of Skill Development and Entrepreneurship (MSDE), Liberal financing of ventures through schemes like Collateral free loans for business Mudra Loan, and other Bank Schemes, States and Union Territories level policy initiatives to create business ventures in the country. The role of incubator for business start-up push and their initial support for digital marketing and management also need to be imparted. This module has been designed to train the senior faculty of technical institutions to address all the above concerns. It is full of real life case studies and will develop requisite knowledge, skills and attitudes amongst faculty towards institutional management for promoting and developing entrepreneurship and business start-ups amongst the students.

MODULE OUTCOMES

After going through this module, the learner will be able to:

· Develop understanding about the complete process of business start-up and managing an enterprise.

· Appreciate the importance of innovations and technology development in the path to business start-up.

· Gather information pertaining to set-up and management of incubation centres in institutions.

· Improve understanding of rural centred entrepreneurship, Digital Marketing and Branding, patenting and dealing with the intricacies of IPR issues.

Summary

Course Status :	Completed
Course Type :
Language for course content :	English
Duration :	8 weeks
Category :	Teacher Education
Credit Points :	2
Level :	Certificate
Start Date :	15 Jul 2024
End Date :	31 Oct 2024
Enrollment Ends :	31 Aug 2024
Exam Date :	07 Dec 2024 IST
Exam Shift :	Shift-1

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Contact NC Support

Email id | swayam@nitttrc.edu.in, swayam@nitttrc.ac.in

Page Visits

Course layout

Sr No.	Units and Lessons/Sub-Units
1.	Entrepreneurial Competency Mapping and Business Opportunity Identification Entrepreneurship in modern Times, Entrepreneurial Competencies, Environmental Scanning and Opportunity Identification
2.	Entrepreneurial Eco-System and Business Incubation Eco-System at National, State and District Level, Science Parks, R&D Parks, Business Incubators
3.	Technology Development Features, Contribution, Harnessing of Technology Development, Innovation Process, Innovation Model Process Flows, Innovation management process Creativity and innovation for state-of-the-art Product or Service development
4.	Intellectual Property Right, Technology Transfer and Commercialization Relevance of IPR in Present Times, Overview of IP Filing Processes, Technology Transfer, IP Landscaping and Freedom to Operate Analysis, IP Valuation and Financial Modelling, Creating and Managing a Commercialization Strategy Patent aggregation
5.	Business Start-ups Various Forms/Types of Business Organization including Section 8 company, Business Plan Formulation, Legal issues and important labour laws, Equity, Spinoff and Start-up, Relation of Business and Institute-Hand off
6	Rural Centered Entrepreneurship Eco System for rural entrepreneurship, Rural marketing, Managing Rural Start-ups Agri-Based Businesses
7	Digital Marketing and Branding Online survey and promotion of products and services, Effective product / service communication, Brand Creation, Development and Management
8.	Management of Business Enterprises Production Management, Financial Management, Human Resource Management, Emerging concepts in Enterprise Management

Books and references

1. Rathore BS and Saini JS, “A Handbook of Entrepreneurship”, Aapga Publications, Panchkula, India, 1997.

2. Saini JS, and Dhameja SK, ‘Entrepreneurship and Small Business (Ed.)’, Rawat Publications, Jaipur, India, 1998.

3. Dhameja, SK, Women Entrepreneurs: Opportunities, Performance, Problems, Deep and Deep Publications, New Delhi, India, 2002

4. Sharma DD, and Dhameja SK, ‘Entrepreneurial Development in India (Ed.)’. Abhishek Publications, Chandigarh, India, 2002.

5. Husain, Hazrat and Dhameja SK (2007), In-country Program, CPSC, Philippines

7. Entrepreneurship: Creating and Leading an Entrepreneurial Organization, Arya Kumar, Pearson

8. Entrepreneurship Development in India, CB Gupta and NP Srinivisan, Sultan Chand and Sons, New Delhi

9. Entrepreneurial Development, SS Khanka, S Chand and Co. Ltd, New Delhi

10. Entrepreneurship Development Small Business Enterprises, Poornima M Charantimath, Pearson

11. Entrepreneurship: Strategies and Resources, Marc J Dollinger, Pearson

12. Poornima M Charantimath, Entrepreneurship Development Small Business Enterprises, Pearson Education,

13. C.B. Gupta, N.P. Srinivasan, Entrepreneurship Development in India, Sultan Chand and Sons

14. Management of Technology (The Key to Competitiveness and Wealth Creation) by Tarek Khalil, McGraw-Hill International Editions.

15. Kompal Bansal, Parikshit Bansal, Fundamentals of Intellectual Property for Engineers, 2013, BS publications.

17. Colombo Plan Staff College (1998). Entrepreneurship Development. McGraw-Hill, New Delhi

18. Hussain Hazrat and Dhameja SK, Colombo Plan Staff College, Philippines

20. Kashyap, P., & Raut, S. (2006). The rural marketing book. Biztantra, New Delhi, India.

21. "Economic Transformation of a Developing Economy", Springer Science and Business Media LLC, 2016,Publication

22. Share of e-commerce sales in total U.S. retail sales 2010-2021,Published by Daniela Coppola, Jul 7, 2021

23. Putting the Experience in Digital Customer Experience, Cognizant in partnership with Oxford Economics, November 2014.

24. Kim W Chan, and Renee Mauborgne: Blue Ocean Strategy- How to create uncontested Market Space and make the competition Irrelevant, Harvard Business School Press, Boston , 2005

Instructor bio

Prof. S K Dhameja and Prof. Niraj Bala

National Institute of Technical Teachers Training and Research, Chandigarh

Coordinator:
Dr. Suresh Kumar Dhameja is Professor in the Department of Entrepreneurship Development & Industrial Coordination (EDIC) at National Institute of Technical Teachers Training and Research (NITTTR), Chandigarh which has been set up by Ministry of Education, Government of India. He is former Dean, Academic and International Affairs, and has also headed the Departments of EDIC, Information Management & Emerging Engineering (IMEE) and was Chairman of Academic Cell at NITTTR Chandigarh. He has also held the positions of Chief Vigilance Officer (appointed by Central Vigilance Commissions, Govt. of India), Member-Secretary, Academic Council and Member, Board of Governors, NITTTR Chandigarh.

Prof. Dhameja did his Bachelor of Engineering (Civil Engg.) from Punjab Engineering College, Chandigarh, M.Tech from NIT Kurukshetra followed by MBA and Ph.D. in Business Management from premier universities of India. Dr. Dhameja started his career as a Faculty in Civil Engineering at NIT Kurukshetra in 1985 and has a total work experience of 38 Years of Teaching and Training. He also has 3 years of International experience as Faculty Consultant at Colombo Plan Staff College (CPSC) in Manila, Philippines from 2005 to 2008. At CPSC he was also the Chairman of Training and Research Divisions and Director of General Services Division.

Prof. Dhameja has visited more than 30 countries (including USA, UK, Canada, Australia, Germany, South Korea, Japan, Singapore, Malaysia, Mongolia, Vietnam) multiple times for conducting training programs and consultancy assignments. Dr. Dhameja initiated accreditation of technical institutions in Asia Pacific Region under APACC (Asia Pacific Accreditation and Certification Commission), Philippines in 2008. He has led international team of accreditors in Philippines, Bangladesh, India and Malaysia. Prof. Dhameja has delivered invited lectures in ADBI Japan, International Organization of Migration (IOM) Thailand, Colombo Plan Secretariat (CPS) Sri Lanka, Tehran Chamber of Commerce and Industries, Iran and is on the panel of many international and national organizations. Dr. Dhameja has done consultancy projects in TVET for UNESCO, UNEVOC, ADB, ADBI and World Bank.

Professor Dhameja has published more than 40 papers in International and National Journals, presented 143 papers in International and National Conferences and has chaired technical sessions in many international and national conferences both within the country and abroad. Dr. Dhameja has authored and Edited 59 Books (Both International and National) in Environmental Engineering and Management, Environmental Science, Entrepreneurship, TVET and has prepared more than 70 educational video films, 19 Web based Teaching Learning Systems in addition to 2 MOOCS. He has guided 6 PhD and many M.Tech students both at International and National Level. Dr. Dhameja is an ESBN Advisor and member of Task Force on Women and Youth Entrepreneurship at UN-ESCAP Bangkok. Prof. Dhameja has many honours and distinctions to his credit. He has received letters of appreciation from many international dignitaries including Ambassadors, United Nations Under- Secretary General, Director Generals and Secretary Generals of many international organizations.

Co-Coordinator

Dr. Niraj Bala is working as Professor in Entrepreneurship Development and Industrial Coordination Department at National Institute of Technical Teachers Training and Research (NITTTR), Chandigarh. Her areas of specialization are Entrepreneurship, Intellectual Property Rights, Surface Engineering and Manufacturing Practices. She was awarded ‘Best Engineering College Teacher Award for Punjab State’ for the year 2012 by Indian Society for Technical Education (ISTE), New Delhi, she was nominated for Best Ph.D. thesis Award by NACE International Gateway India Section and awarded runner up award. She got Smt. Sheela Baya National Award 2015 for outstanding contribution for Technology Advancement in the field of Mechanical Engineering by IEI (India) Udaipur Local Centre. She successfully carried out research projects sponsored by government. She has been granted one patent. She has co-authored 2 text books and 4 book Chapters. She has to her credit around 100 papers published in Journals and Conference proceedings. She has guided 9 PhD candidates and 25 MTech students.

Course certificate

"The SWAYAM Course Enrolment and learning is free. However, to obtain a certificate, the learner must register and take the proctored exam in person at one of the designated exam centres. The registration URL will be announced by NTA once the registration form becomes available. To receive the certification, you need to complete the online registration form and pay the examination fee. Additional details, including any updates, will be provided upon the publication of the exam registration form. For more information about the exam locations and the terms associated with completing the form, please refer to the form itself."

Grading Policy:

- Internal Assignment Score: This accounts for 30% of the final grade and is calculated based on the average of the best three assignments out of all the assignments given in the course.

- Final Proctored Exam Score: This makes up 70% of the final grade and is derived from the proctored exam score out of 100.

- Final Score: The final score is the sum of the average assignment score and the exam score.

Eligibility for Certification:

- To qualify for a certificate, you must achieve an average assignment score of at least 10 out of 30, and an exam score of at least 30 out of 70. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >=40/100.

Certificate Details:

- The certificate will include your name, photograph, roll number, and the percentage score from the final exam. It will also feature the logos of the Ministry of Education, SWAYAM, and NITTTR.

- Certificate Format: Only electronic certificates (e-certificates) will be issued; hard copies will not be dispatched.

Once again, thanks for your interest in our online courses and certification. Happy Learning.

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