This 8-week course is designed to provide a comprehensive understanding of entrepreneurship and the start-up ecosystem. It equips participants with the knowledge, skills, and tools needed to develop an entrepreneurial mindset and transform innovative ideas into successful ventures. Through a blend of theory, real-world examples, and interactive exercises, the course offers a step-by-step guide to navigating the entrepreneurial journey.
Participants will explore the fundamentals of entrepreneurship, types of entrepreneurs, and the dynamics of the start-up ecosystem. The course delves into key areas such as ideation, business model development, financial planning, and scaling strategies. It also emphasizes ethical decision-making, risk management, and sustainability to ensure long-term success.
Whether you are an aspiring entrepreneur, a professional aiming to develop start-up skills, or a student curious about entrepreneurship, this course is your launchpad to building impactful ventures. By the end of the course, participants will have the confidence and capability to innovate, create, and sustain a start-up in today’s dynamic business environment.
| Course Status : | Ongoing |
| Course Type : | Not Applicable |
| Language for course content : | English |
| Duration : | 8 weeks |
| Category : |
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| Credit Points : | 3 |
| Level : | Diploma |
| Start Date : | 20 Jan 2025 |
| End Date : | 15 May 2025 |
| Enrollment Ends : | 28 Feb 2025 |
| Exam Date : | 17 May 2025 IST |
| Translation Languages : | English |
| NCrF Level : | 4.5 |
| Industry Details : | Project Management |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
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swayam@nitttrc.edu.in, swayam@nitttrc.ac.in
Week 1: Introduction to Entrepreneurship
Gain foundational knowledge of entrepreneurship by exploring its core concepts, key traits of successful entrepreneurs, and the mindset required to identify and seize opportunities.
Week 2: Types of Entrepreneurs
Learn about the various categories of entrepreneurs, including serial, social, and intrapreneurs, with inspiring examples from India to illustrate their roles and contributions.
Week 3: Start-up Ecosystem
Understand the start-up ecosystem by identifying key players, funding sources, and government schemes that support entrepreneurial ventures and foster growth.
Week 4: Ideation and Validation
Dive into the process of generating innovative ideas and performing feasibility analyses to validate concepts, ensuring they address market needs effectively.
Week 5: Business Models
Explore business model frameworks, including the Business Model Canvas, and understand how innovation and value propositions play a vital role in creating sustainable ventures.
Week 6: Financial Planning
Master the essentials of financial planning, including budgeting, securing funding, and calculating break-even points to ensure financial stability and viability.
Week 7: Scaling Start-ups
Learn strategies to scale your start-up, including marketing techniques, growth planning, and effective team building to manage expansion successfully.
Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.
Christensen, C. M. (2016). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail.
Sterling, A. (2023). Startup 2023: From Zero to Hero in Today's Entrepreneurial Ecosystem.
Thiel, P., & Masters, B. (2014). Zero to One: Notes on Startups, or How to Build the Future.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
Guillebeau, C. (2012). The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future.
Hoffman, R., & Yeh, C. (2018). Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies.
Horowitz, B. (2014). The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers.
Gupta, A., George, G., & Fewer, T. J. (2024). Venture Meets Mission: Aligning People, Purpose, and Profit to Innovate and Transform Society.
Dr. P. Jakulin Divya Mary works as Assistant Professor at the Department of Rural and Entrepreneurship Development, NITTTR, Chennai. Possessing a decade of experience in academics, research and outreach activities, she has qualified UGC – NET. She is an Engineering graduate (B.Tech. – IT) with MBA and Ph.D. (Management). She has presented papers at various International Conferences conducted at Harvard Medical School, USA; Asia Pacific University of Technology and Innovation, Malaysia; McGill University and Ryerson University, Canada; Indian Institute of Management, Kozhikode, India. Her research areas include, Emotional Intelligence, Organisational Citizenship Behaviour, Employee Job performance, Emotional labour – among nurses, rural and entrepreneurship development, digital marketing, marketing automation, healthcare entrepreneurship. Some of the awards and fellowship received by her are Maulana Azad National fellowship by University Grants Commission, India; Anna University rank holder in MBA; Best paper awards.
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