Supply Chain Management

By Prof. P. Chitramani   |   Avinashilingam Institute for Home Science and Higher Education for Women
Learners enrolled: 2069
Supply Chain  Management 

Is the question that need to be answered and understood before you choose this course.

Imagine you are  buying  a computer, what do you look for and want ,  you look for “Intel inside”, Standardized configurations and Compatibility but buy a less expensive computer that is unique and “just for myself” one.
In today’s Hyper competitive Market space, supply side commodification  and demand side customization   is the challenge faced by many organisations. 
So how can a Corporate meet this expectation of a customer that is you.
The experience of successful brands indicate that they integrate business processes of demand management and supply chain management to customer life cycle. So supply chain management is a core activity that has a high impact on efficiency and productivity in an organisation.   
The other questions you would like to get answers for would be
At what level of management or which functional manager should have knowledge of supply chain?
The knowledge of supply chain is essential for all managers as it integrates all business processes that start from receiving inbound products to shipping outbound orders 
Is supply chain management applicable for only large scale organisations? 
No, it is applicable for all organisations and the best supply chain practices can be learnt from Mumbai Daba wallas. 
So my dear students I welcome you all as future Entrepreneurs and Managers to the course in supply chain.

Learning Goals:The learning goals are to 
1. Understand the tactics  to manage the interactions of the business functions 
2. Gain insights on demand management function and its integration with supply chain.
3. Strategize on the enterprise knowledge and resources across the supply chain activities.
Course objectives: The objective of the course is to impart knowledge and competencies for: 
  Designing supply chain strategies. 
1. Recognising supply chain integration to support products in various product life cycle.
2. Balancing logistics, manufacturing and inventory policies with demand and customer satisfaction.
3. Leveraging organisational capabilities and resources across supply chain business processes. 
4. Designing lean but agile supply chains that integrate green initiatives.
Implementing e-supply chains management systems. 

Topics covered:
1. Supply chain management practices and strategies.
2. Integrated model of Customer Life Cycle, Demand Management and Supply Chain Management.
3. Supply chain forecasting - techniques and tools. 
4. Supply chain processes and Integration of supply chain processes. 
5. Leveraging cost and risk through supply chain management systems
6. Lean and agile supply chain Models 
7. Green supply chain initiatives and practices  
8. Supply chain management systems and its integration with enterprise resource planning and Customer Relationship Management.

The learning experience will include lectures, case studies, simulated games and exercises. 
Dear Students, I welcome you all to be a part of this learning to gain insights and Competencies in Supply Chain Management and be successful in implementing it in your future organisational activities. 
Course Status : Completed
Course Type : Core
Duration : 15 weeks
Start Date : 15 Jul 2019
End Date : 30 Oct 2019
Exam Date : 10 Nov 2019 IST
Enrollment Ends : 10 Sep 2019
Category :
  • Humanities and Social Sciences
Credit Points : 4
Level : Postgraduate

Page Visits

Course layout

Week 1 :
Supply Chain Management ( SCM ) - practises and strategies , Models , strategic fit and competitive advantage   

Week 2 :
Demand forecasting, aggregate planning, managing demand and supply

Week 3 :
managing economies of scale and uncertainty in supply chain  

Week 4 :
procurement ,sourcing and facilities decisions, transportation design and decisions

Week 5 :
   Logistics strategy and systems , supply chain co-ordination and collaboration
Week 6 :
Financial evaluation , pricing and revenue management 

Week 7 :
Performance measurement and control , integrated SCM 

Week 8 :
Key business processes for seamless supply chains ,

Week 9 :
Supply chain globalisation 

Week 10 :
Lean agile and green SCM

Week 11 :
Mass customisation in supply chain,  SCM in e-business  

Week 12 :
Information technology  in SCM,  Supply chain analytics 

Week 13 :
Planning , predictive and optimisation analytics

Week 14 :
Integration of SCM, ERP, and CRM systems 

Week 15 :
SCM Softwares and applications  

Instructor bio

Dr. P. Chitramani, 
Professor in Business Administration, 
Avinashilingam Institute for Home Science and Higher Education for Women

Dr. P. Chitramani, Professor in Business Administration, Avinashilingam Institute for Home Science and Higher Education for Women, graduated with a Bachelors in Management from PSG College of Arts & Science, Masters degree in Business Administration from PSG College of Technology and M.Phil., and Ph.D. from Avinashilingam University for Women, Coimbatore . My areas of interest and expertise are Strategic Management, Supply Chain Management, Marketing Management, CRM, Advertising and Sales Promotion, IT  Business Processes and Data Analytics. 

Course certificate

“30 Marks will be allocated for Internal Assessment and 70 Marks will be allocated for external proctored examination”


MHRD logo Swayam logo


Goto google play store