There are new announcements since your last visit. Please have a look.

Digital Marketing : Just one day left !! Examination registration Date Extended (24 September 2023)

Dear Learners

We are pleased to announce that the registration for the Digital Marketing Examination for the January 2023 semester is extended

Important Details:

Registration Period: August 31, 2023 - September 24, 2023

Examination Date: 19,20,21 October 2023

Registration Website: https://swayam.nta.ac.in/
Date Extension Notice : https://swayam.nta.ac.in/images/extension-of-registration-date-for-swayam-january-semester-2023.pdf

For More detail : https://swayam.nta.ac.in/images/public-notice-of-swayam-january-2023.pdf

Don't miss out on this chance to validate your expertise in digital marketing. Whether you're a seasoned professional or just starting your journey, this examination will provide you with a platform to demonstrate your capabilities.

Prepare yourself for success, register today, and embark on your path to becoming a recognized digital marketing specialist!

Best regards

Reminder: Digital Marketing Examination Jan 2023 Registration is now open

Dear Learners
We are pleased to announce that the registration for the Digital Marketing Examination for the January 2023 semester is now open!

Important Details:

Registration Period: August 31, 2023 - September 20, 2023

Examination Date: 19,20,21 October 2023

Registration Website: https://swayam.nta.ac.in/
For More detail : https://swayam.nta.ac.in/images/public-notice-of-swayam-january-2023.pdf

Prepare yourself for success, register today, and embark on your path to becoming a recognized digital marketing specialist!

Best regards

Registration for Digital Marketing Examination- January 2023

Dear Learners
We are pleased to announce that the registration for the Digital Marketing Examination for the January 2023 semester is now open!

Important Details:

Registration Period: August 31, 2023 - September 20, 2023

Examination Date: 19,20,21 October 2023

Registration Website: https://swayam.nta.ac.in/
For More detail : https://swayam.nta.ac.in/images/public-notice-of-swayam-january-2023.pdf

Prepare yourself for success, register today, and embark on your path to becoming a recognized digital marketing specialist!

Best regards

Digital Marketing: Examination Dates are announced (Jan 2023)

Dear Students,

The anticipation is over! The National Testing Agency (NTA) has officially unveiled the examination dates for the January 2023 semester: October 19th, 20th, and 21st, 2023. The registration portal will be opened shortly, and we will promptly notify you.

We strongly urge candidates to consistently monitor the NTA website(s) at www.nta.ac.in to stay up-to-date with the latest examination information. Should you have any inquiries or require clarifications, please don't hesitate to contact the NTA Help Desk at 011-4075 9000 or reach out to NTA via email at swayam@nta.ac.in.

All the best !
DM Team

Thank you Message !

Dear Participants,

On behalf of the Digital Marketing Team, I would like to express our heartfelt gratitude to you for your active participation in the “Digital Marketing” course. Your contributions have made this massive open online course a great success.

We are truly grateful to have had close to 12000 participants from across the globe, who enriched us with their knowledge, questions, and interactions in the discussion forums. We greatly appreciate your efforts in sharing your expertise and experience with your fellow learners, which made this course even more engaging and lively.

We hope that this course has helped you gain a deeper understanding of the terminologies, tools, and applications of Digital Marketing. However, we understand that the world of Digital Marketing is ever-evolving, and it is important to keep learning every day.

As we wrap up this course, we would love to hear your feedback, which will help us improve our future courses. You can submit your feedback using this link: https://www.classcentral.com/review/new/14006

Please note that all information will be used in aggregate form only.

We have started the evaluation process and hope to release the Exam Date soon.

Once again, thank you for your participation and we wish you all the best in your future endeavours.

Best regards,

Dr Tejinderpal Singh

Digital Marketing: Release of content week- 15

Hello participants,

Congratulation on completion of Week 14 of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-15

During this week we will discuss Social Media Marketing .There are TWO Modules i.e.

Module-39: Designing Twitter Advertising Campaigns
Module:40: LinkedIn Marketing

Learning Resources
There are 13 videos (including week introduction and summary) to watch and reflect up on. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Non-Graded Activity (No- Need for Submission)

Design LinkedIn Advertising Campaign using any campaign objective

Discussion Forum

There is one discussion forums for this week.

DF15: LinkedIn : How to use LinkedIn for Personal branding

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr Tejinderpal Singh

Digital Marketing: Release of content week- 14

Hello participants,

Congratulation on completion of Week 13 of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-14

During this week we will discuss Social Media Marketing .There are THREE Modules i.e.

Module:36: Designing Facebook Advertising Campaigns
Module:37 : Working with Facebook Pixel:
Module:38 : Twitter Marketing : Basics

Learning Resources
There are 11 videos (including week introduction and summary) to watch and reflect up on. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Non-Graded Activity (No- Need for Submission)

Design LinkedIn Advertising Campaign using any campaign objective

Discussion Forum

There is one discussion forums for this week.

DF14: Twitter : Why businesses should use Twitter for Business ?

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Digital Marketing : Release of the content Week 13

Hello participants,

Congratulation on completion of Week 12 of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-13

During this week we will discuss the Google Analytics and Facebook Marketing.. There are THREE Modules i.e.

Module: 33: Setting up Facebook Advertising Account
Module: 34: Understanding Facebook Audience and its Types
Module: 35: Designing Facebook Advertising Campaign

Learning Resources
There are 11videos (including week introduction and summary) to watch and reflect up on. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Non-Graded Activity (No- Need for Submission)

Set up Facebook Advertising Account

Quiz

Will be uploaded in due course

Discussion Forum

There is one discussion forums for this week.

DF14: Facebook Audience : Why is it important to understand Facebook Audience ?

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing: Release of the content Week :12

Hello participants,

Congratulation on completion of Week 11 of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-12

During this week we will discuss the Google Analytics and Facebook Marketing.. There are THREE Modules i.e.

Module: 30:Understanding Goals and Conversions
Module: 31:Social Media Marketing :Introduction and Significance
Module:32:Facebook Marketing : Introduction and Types of Various Ad Formats

Learning Resources
There are 10 videos (including week introduction and summary) to watch and reflect up on. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Non-Graded Activity (No- Need for Submission)

Generate a report of your website using Google Analytics

Quiz

Will be uploaded in due course

Discussion Forum

There is one discussion forums for this week.

DF13: Facebook Marketing : Why businesses should use Facebook Marketing ?

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing : Release of the content Week :11

Hello participants,

Congratulation on completion of Week 10 of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-11

During this week we will discuss the Google Analytics and cover THREE Modules i.e.

Module: 27: Google Analytics : Introduction and Significance
Module: 28: Google Analytics Interface and Setup
Module: 29: Monitoring Traffic Behavior and preparing Reports

Non-Graded Activity (No- Need for Submission)

Install Google Analytics Code in your website.

Quiz

Will be uploaded in due course

Discussion Forum

There is one discussion forums for this week.

DF12: Google Analytics: How to Use Google Analytics to Shape Your Marketing Strategy

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing : Release of the content Week :10

Hello participants,

Congratulation on completion of Week 9 of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-10

During this week we will discuss the PPC Advertising and cover TWO Modules i.e.

Module: 25: Designing and Monitoring Video campaigns
Module: 26: Designing and Monitoring App Campaign

Non-Graded Activity (No- Need for Submission)

Create Dummy Video Campaign

Quiz

Will be uploaded in due course

Discussion Forum

There is one discussion forums for this week.

DF11: Video Campaigns : How to leverage the power of video ads for your business :?

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing: Release of the content Week :9

Hello participants,

Congratulation on completion of Week 8 of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-9

During this week we will discuss the PPC Advertising and cover TWO Modules i.e.

Module: 23: Designing and Monitoring Search Campaigns
Module: 24: Designing and Monitoring Display campaigns

Learning Resources
There are 12 videos (including week introduction and summary) to watch and reflect up on. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Non-Graded Activity (No- Need for Submission)

Create Dummy Search Campaign

Quiz

Will be uploaded in due course

Discussion Forum

There is one discussion forums for this week.

DF10: Pay Per Click Advertising : Out of search campaign and Display campaign, which one is your favorite and why ?

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing : Release of the content Week :8

Hello participants,

Congratulation on completion of Week 7 of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-8

During this week we will discuss the PPC Advertising and cover Three Modules i.e.

Module: 20 :Pay Per Click Advertising: An Introduction
Module: 21 : Pay Per Click Advertising: Google Ads
Module: 22 :Types of Campaign Goals and Bidding strategies

Learning Resources
There are 14 videos (including week introduction and summary) to watch and reflect up on. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Non-Graded Activity (No- Need for Submission)

Quiz: One

Discussion Forum

There is one discussion forums for this week.

DF9: Pay Per Click Advertising : Why PPC advertising is important for a business?

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing : Release of the content Week :7

Hello participants,

Congratulation on completion of Week 6 of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-8

During this week we will discuss the E-mail Marketing and cover Three Modules i.e.

Module:17 : Designing e-mail marketing campaigns using Mail Chimp
Module:18 : Email-Automization
Module:19 : Email Marketing Strategy and Monitoring

Learning Resources

There are 13 videos (including week introduction and summary) to watch and reflect up on. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Non-Graded Activity (No- Need for Submission)

Create one sign-up form as discussed during this week.

Quiz

There TWO Quizzes for this week having up to 5 questions (MCQs/ True-False) Go to the Quiz section of the course dashboard to attempt it. You have only one chance to attempt quizzes and answer will be displayed only after the last date of a Quiz

Discussion Forum

There is one discussion forums for this week.

DF7: Email Marketing: Discuss Email Essentials for Successful Campaigns

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing : Release of the content Week :6

Hello participants,

Congratulation on completion of Week 5. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-6

During this week we will discuss the E-mail Marketing and cover Two Modules i.e.

Module: 15: Email Marketing- Introduction and Significance
Module: 16: Mail Chimp: Building E-mail List and Signup Forms

Learning Resources

There are 12 videos (including week introduction and summary) to watch and reflect up on. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Non-Graded Activity (No- Need for Submission)

Review any 5 promotional mails in your inbox and list down important features of these mails like Call to actions, links, headlines, images etc. What is your learning form these mails

Quiz

There TWO Quizzes for this week having up to 15 questions (MCQs/ True-False) Go to the Quiz section of the course dashboard to attempt it. You have only one chance to attempt quizzes and answer will be displayed only after the last date of a Quiz

Discussion Forum

There is one discussion forums for this week.

DF7: Email Marketing: Is email marketing is all about promotional mails? Discuss

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing: Release of Content - Week 5

Hello participants,

Congratulation on completion of Week-4 of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive. We are now releasing the content of Week-5. During this week we will discuss the process of SEARCH ENGINE OPTIMISATION and cover THREE Modules i.e.

Module:12:On Page SEO Techniques- Content Optimization

Module 13: On Page SEO -Yoast SEO Plug-in

Module:14: Off –Page SEO Techniques

Learning Resources

Non-Graded Activity (No- Need for Submission)

Write one one blog article. Analyze it using Yoast SEO plug-in form SEO point of view

Quiz

There THREE Quizzes ( Part A and B) for this week having up to 15 questions (MCQs/ True-False) Go to the Quiz section of the course dashboard to attempt it. You have only one chance to attempt quizzes and answer will be displayed only after the last date of a Quiz
Discussion Forum

There is one Discussion forums for this week.

DF5: Off Page Search Engine Optimisation: Why is Off-Page SEO Important for your Marketing Strategy?

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing: Graded Assignment: Website Development

Dear Learners,

We would like to inform you that the assignment for the Website Development course is now available and can be accessed through the following link: https://onlinecourses.swayam2.ac.in/cec23_mg10/subjective?name=120

The assignment is a critical part of the course and is due on April 15, 2023, at 23:59 PM. Please ensure that you complete the assignment within the given deadline.

We encourage you to start working on the assignment as soon as possible to allow yourself sufficient time to complete it to the best of your abilities. If you have any queries or concerns regarding the assignment, please reach out to your course instructor.

We wish you all the best for the assignment and look forward to seeing your submissions.

Best regards,

Dr Tejinderpal Singh

Digital Marketing: Importance of staying up-to-date

Attention all learners,

We would like to remind you of the importance of staying up-to-date with your online course materials. We understand that life can get busy and it's easy to fall behind on watching videos, completing quizzes, and reading materials. However, it's important to clear the backlog and catch up on your course work as soon as possible.

By keeping up with your coursework, you will be able to retain the information better and stay engaged in the course. Falling behind can make it difficult to catch up, and you may miss important deadlines and opportunities to participate in discussions and activities.

Therefore, we strongly encourage you to set aside some time each week to clear the backlog and catch up on any missed materials. By doing so, you'll be able to stay on top of your coursework and make the most of your online learning experience. We are providing link to quizzes.
Links to Previous Quizzes

Quiz: Quiz-1-M1 (JAN-2023)

Quiz: Quiz-M2 (JAN-2023)

Quiz: Quiz-M3 (JAN-2023)

Quiz: Quiz-M4 (JAN 2023)Quiz: Quiz-M5 (JAN-2023)
Quiz: Quiz-M6 (JAN-2023)
Quiz: Quiz-M7 (JAN-2023)
Quiz: Quiz-M8 (JAN-2023)
Quiz: Quiz-M9 (JAN 2023)
Quiz: Quiz -M10 (JAN 2023)
Quiz: Quiz-M11 (JAN 2023)

.
Thank you for your attention to this matter. If you have any questions or concerns, please don't hesitate to reach out to your course instructor or support team.

Best regards
Dr Tejinderpal Singh

Digital Marketing : Release of the content Week :4

Dear Learners.
We would like to congratulate you on successfully completing the third week of the course. We hope that you had a productive and enjoyable learning experience. We would also like to express our appreciation for your active participation in the discussion forums. Your engagement is crucial to making this course a success.

As we move forward, we encourage you to continue sharing your reflections, opinions, and questions. This will make the course more interactive and engaging for everyone involved.

We are excited to announce that the content for week four is now available. During this week, we will delve into the process of search engine optimization (SEO) and cover three modules.

Module 9: Introduction to Search Engine Optimization
Module 10: KeyWord Planner Tools
Module 11: On Page SEO Techniques-Indexing and Key Word Placement

Learning Resources

We have provided you with 11 videos to watch and reflect upon. Make sure you watch all the videos, as they are all interlinked to the weekly quizzes, activities, and discussion forums. Additionally, there are readings available on the course dashboard page.

Non-Graded Activity (No- Need for Submission)

Identify 10 KEYWORDS using Google Keyword Planner for the Home Page of your website.
Index your Web Site with Google Search Console

Quiz

There THREE Quizzes for this week having up to 15 questions (MCQs/ True-False) Go to the Quiz section of the course dashboard to attempt it. You have only one chance to attempt quizzes and answer will be displayed only after the last date of a Quiz

Discussion Forum

There is one discission forums for this week.

DF4: Search Engine Optimisation ( Refer to Discussion Board)

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing : Digital Marketing Course FAQs

Dear all,

We are excited to announce the release of the Digital Marketing Course FAQs, a comprehensive resource designed to help you get the most out of your learning experience.

We strongly encourage all learners to refer to the FAQs before posting any general queries, as the answers to many common questions can be found here. This will not only help you get the information you need more quickly, but also allow our support team to focus on more complex issues and provide a better overall experience for everyone.

The FAQs can be found in the course resources section, and we will be updating them on a regular basis to ensure that they remain relevant and useful. If you do have a question that is not covered in the FAQs, please feel free to reach out to our support team for assistance.

We hope that this resource will enhance your learning experience and help you get the most out of your digital marketing course. If you have any feedback or suggestions, please don't hesitate to let us know

Digital Marketing : Release of the content Week :3

Hello participants,

Congratulation on completion of SECOND Week of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-3

During this week we will discuss the process of website development and cover TWO Modules i.e.

• Module:7:Building Website using WordPress

• Module:8::Using WordPress Plug-ins

Learning Resources

There are 14 videos (including week introduction and summary) to watch and reflect up on. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Non Graded Activity (No- Need for Submission)

Think of any additional feature that you would like to incorporate in your website. Search a Plug-in for the same. Install it and use it.

Quiz

Discussion Forum

There is one discission forums for this week.

DF3: WordPress Plug-in ( Detail in Discussion Forum)

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing : Release of the content Week :2

Hello participants,

Congratulation on completion of First Week of the course. Hope it was a great learning experience. We really appreciate your participation in discussion forums. Keep it up. We expect more reflections, opinions and questions from your side to make this course more engaging and interactive.

We are now releasing the content of Week-2

During this week we will discuss the basics of website development and cover three Modules i.e.

• Module 4: Website Planning and Development: Types of Websites

• Module 5: Website Planning and Development: Keywords

• Module 6: Understanding Domain Name and Web-hosting

Learning Resources

There are Ten videos (including week introduction and summary) to watch and reflect up on. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Graded Activity (Submission link is there in Course Dashboard)

There is one Activity during this week to buy domain name and webhosting

Activity 1: Buying of Domain Name and Webhosting (Refer to course Dashboard)

Quiz

There three Quizzes for this week having up to 15 questions (MCQs/ True-False) Go to the Quiz section of the course dashboard to attempt it. You have only one chance to attempt quizzes and answer will be displayed only after the last date of a Quiz

Discussion Forum

There is one discission forums for this week.

DF2: Importance of a website:

Link: https://groups.google.com/a/cec2.swayam2.ac.in/g/cec23-mg10-discuss/c/rJtFqjY3p5Y

So, this is a packed week of learning and exploration. Join us and actively participate in the course.

Dr. Tejinderpal Singh

Course -Coordinator

Digital Marketing

Digital Marketing : Release of WeeK-1 Content

Hello, welcome to this online course !!!

Thank you for joining this 15-weeks course on ‘Digital Marketing’ offered by Panjab University Chandigarh on SWAYAM platform. The course is being led by Dr Tejinderpal Singh, a teacher, researcher and practitioner in the field. There will also be several teaching assistants supporting you during the course.

Before you start the course, we recommend you to complete the pre-course survey to help us understand your expectations better (ignore, if already filled) (Link to fill the survey)

During the week-1, we will discuss the basics of digital marketing and cover three Modules i.e.

Module 1: Introduction to Digital Marketing and its Significance
Module 2: Traditional Marketing Vs Digital Marketing
Module 3: Digital Marketing Process

Learning Resources

There are Eleven videos (including week introduction and summary) to watch and reflect. Make sure you watch all the videos as all weekly quizzes, activities and discussion forums are interlinked to these videos. In addition, there are also readings that are provided on the course dashboard page.

Non-Graded Activity (No need to Submit)

There is one Activity during this week to understand the concepts better as discussed in the course videos. It will further help you to prepare yourself for the forthcoming weeks of the course

Activity 1: Visit a website of your favorite brand. Identify how and what forms of ‘visibility’ this brand is using?

Graded Quiz

There are three Quizzes for this week consisting up to 15 questions per quiz (MCQs/ True-False).Go to the Quiz section of the course dashboard to attempt it. You have only one chance to attempt a quiz and answer will be displayed only after the last date of the Quiz

Discussion Forum

There is one discission forums for this week.

DF-1: Future of Digital Marketing ( Refer to Discussion Board)

So, this is a packed week of learning and exploration. Join us and actively participate in the course.
All the best.

Dr Tejinderpal Singh